What is a ChatBot
A ChatBot is a chat application installed on a website or a landing page.
Chatbots is an online receptionist...
You have own a physical location for your business, then your website is a virtual location. Like a receptionist interacts with the customers in the store or over the phone, a well-developed and designed chatbot interacts with your potential customers online.
If you have done the hard work for marketing and leading online users to your website, a chatbot can engage the users further, ask them relevant questions and nudge them to book an appointment with you or leave relevant information to follow up.
Chatbots measure and improve your marketing efforts...
How do you know which marketing channel is most effective? A well-develop chatbot flow can help you ask relevant questions and get as much information as possible from your website users. A smartly curated questions not only create a fun experience for the users to provide you relevant information about them but also increases your credibility through customer experience (CX) on the website.
Chatbots give you greater control over potential relationships with new customers...
If someone reaches your website after-hours, chatbots can be set up to divert the inquires to text apps on your phone. This way you do not lose a potential customer even if they are texting you after-hours.
